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Evil Geniuses CEO Nicole LaPointe Jameson comes to Disrupt – TechCrunch


As opportunities in the gaming world continue to expand aggressively amid post-COVID shifts to the entertainment industry, esports has found its own opportunities to reach new audiences. While competitive gaming is still in its infancy, industry stakeholders are among the most prominent publishers and organizations in the game, and disrupting the way business is done can be a major challenge for leagues. and growing platforms.

We’re excited to have Evil Geniuses CEO Nicole LaPointe Jameson join us at TechCrunch Disrupt this week to discuss competitive gaming activity and how esports is doing in its quest to win. an even larger audience. We will talk to LaPointe Jameson about the various leagues and players in the industry and the current trend.

Evil Geniuses is a two-decade-old competitive gaming brand, but in recent years the esports company has undergone a dramatic overhaul, leaving leagues and joining new ones while growing its roster and seeking new opportunities. in a space that has matured in spectacular fashion this decade, but still pursues the general public. The esports organization was previously part of Amazon following the acquisition of Twitch, but in 2019 was acquired by Chicago-based Peak6 Investments.

LaPointe Jameson joined Evil Geniuses as CEO in 2019. At the time, the 25-year-old investor had little experience running a games organization, but since his appointment the esports company has sought to disrupt the functioning of companies in the world of esports. . Earlier this year, the company launched its own esports analytics platform, collecting and analyzing professional and amateur gaming data and giving the industry access to more streamlined tools for analyzing players and recruiting. .

As one of the few black women in charge of an esports organization, LaPointe Jameson sought to create a more diverse organization and find a larger audience outside of traditional niches. The league helped pioneers sign mixed teams to compete in major competitions.

“To clarify for the folks in the back who didn’t catch him the first time… I don’t care where you’re from.” Neither your belief, your gender, your religion, your class, your past industry or your sexual orientation. If you’re the best of the best, you’ve got a home here at [Evil Geniuses]”, LaPointe Jameson tweeted earlier this year.

We look forward to a chat with LaPointe Jameson, alongside a host of incredible speakers at Disrupt, including Canva CEO Melanie Perkins and actor-entrepreneur Ryan Reynolds.

The show is fast approaching. Get your ticket now for under $ 100 before the price goes up tonight – and see you soon.