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Dancing with the Stars contestant and Harry Potter actress Evanna Lynch is today backing the launch of a first-of-its-kind mobile app to help people go vegans.
Educational Charity The Vegan Society released the free VeGuide app – which is now available on Android and iOS devices – to mark its 74th birthday on World Vegan Day (November 1).
Evanna and Keo in a special Halloween episode last week
In addition to playing alongside Keo Motsepe on the ABC show, Evanna is a longtime vegan and animal rights activist who also runs her own vegan podcast, the ChickPeeps.
The pair happily qualify for the quarterfinals next week and will dance a Rumba for “Country Night” and also participate in a team dance.
Evanna Lynch said, “VeGuide is an amazing tool for new and transitioning vegans and the only app designed to help you go vegan in 30 days.
“The educational videos tell you about the life of a vegan, how to overcome obstacles and how to deal with cravings for cheese or chocolate. The amazing thing is that you can learn a little bit every day and discover veganism gradually.
“Whether you are a vegan or not, you will certainly find VeGuide useful, so download it now and share it with everyone you know.”
The app is an introduction to the vegan lifestyle through a combination of interactive content with shopping, nutrition, and recipe information, tailored to an American audience.
Aspiring vegans will be encouraged to stay on track with motivational facts and quotes, specifically tailored to the reasons they said they wanted to become vegans.
Video content for the app is brought to you by prominent YouTuber Mic the Vegan, and includes quizzes and a rewards program.
Danielle Saunders, Head of Digital Content at the Vegan Society, said: “We are excited to launch an app that we have developed specifically for curious vegans.
“VeGuide was designed to provide a platform more suited to young audiences, who our research shows are the age group most likely to be interested in veganism.
“We believe that the development of VeGuide marks a new phase for The Vegan Society and a new way of embracing veganism for the general public.”
A Mintel survey showed that American consumers try meat substitutes because they see them as healthy, appreciate the taste, want to add variety to their meals, or try to reduce their meat consumption.
Vegan milk is expected to account for almost half (40%) of the dairy and dairy alternative beverage industry by 2021 in America.
World Vegan Day and Month commemorates the founding of the Vegan Society and celebrates how far the vegan movement has come.
World Vegan Month is the best time to start your vegan journey. VeGuide is available for free download from Google Play and the App Store now.
For more information
Evanna Lynch and spokespersons for the Vegan Society are available for press, radio and TV interviews.
Dominika Piasecka, Head of Media and Public Relations at The Vegan Society, to organize: firstname.lastname@example.org / +44 (0) 121 523 1738 (office) / +44 (0) 7593 129599 (out of hours opening).
We can also provide high resolution images, case studies, quotes and more.
About the vegan society
The Vegan Society is the oldest vegan society in the world whose founder Donald Watson coined the word ‘vegan’ in 1944. We are a registered educational charity (# 279228) that provides information and advice on various aspects of veganism, including potential vegans, caterers, healthcare professionals, educators, and the media. If you want to learn more about veganism, download our new VeGuide app now.