Eureka Forbes, Backed by Advent International, Appoints Pratik Pota as Managing Director and Managing Director for 5 Years


Eureka Forbes, backed by Advent International, a major player in the water purifier and vacuum cleaner segment, announced on Monday that it has appointed Pratik Pota as the company’s Chief Executive Officer and Chief Executive Officer, serving a 5-year term beginning on August 16. 2022.

“…we would like to inform you that the Company’s Board of Directors, at its meeting on July 11, 2022, approved the appointment of Pratik Pota as Managing Director and General Manager of the Company, for a term of 5 years from August 16, 2022, subject to approval by company shareholders,” he said in an exchange filing.

Until recently, Pratik was the CEO of Jubilant Foodworks Ltd, where he led the business through complete turnaround and transformation. While at JFL, Pratik dramatically accelerated Domino’s franchise growth and increased EBITDA margins to record highs, the company said.

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Under his leadership, the JFL brand portfolio expanded and the company entered new markets, including Bangladesh and Turkey. Pratik also led a major digital transformation at JFL which helped Domino’s become India’s biggest D2C brand, he said.

Propelled by these initiatives, JFL’s market capitalization grew tenfold during Pratik’s tenure. Prior to JFL, Pratik held senior positions at PepsiCo, Airtel and Hindustan Unilever Ltd in a career spanning more than 30 years, he added.

Sahil Dalal, Managing Director of Advent, said, “I am delighted to welcome Pratik to the Advent and Eureka Forbes family. The depth of Pratik’s experience makes him an ideal business leader to transform Eureka Forbes into the leading consumer-centric organization focused on technology across products and services.”

“A seasoned entrepreneur with a strong business acumen, Pratik brings a proven track record of success in business transformation and growth in Indian-led organizations as well as multinationals and has delivered value with success in various industry sectors such as FMCG, Telecom and QSR,” he added.

Speaking on the nomination, Pratik Pota said, “I’m thrilled to partner with Advent to lead Eureka Forbes, a pioneering company that has helped create and grow several categories in the country.

I look forward to working with the leadership team and the thousands of passionate team members across the country, to strengthen the product and service portfolio and meet the growing health and healthcare needs of Indians. hygiene. »


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