EU proposes to ban flavored heated tobacco products

Jhe executive branch of the European Union on Wednesday proposed a ban on the sale of flavored heated tobacco products, including some vaping items, as part of its plan to fight cancer.

The European Commission said its proposal comes in response to a significant increase in the volume of such products being sold in the 27-nation bloc.

A recent study by the commission showed a 10% increase in sales of heated tobacco products in more than five member countries, while heated tobacco products exceeded 2.5% of total tobacco product sales overall. of the region.

The ban would not cover all vaping devices, only those that deliver heated tobacco. Many electronic cigarettes contain only nicotine.

Read more: It’s too simple to call the Juul Ban a public health triumph

“With nine out of 10 lung cancers caused by tobacco, we want to make smoking as unsightly as possible to protect the health of our citizens and save lives,” said Stella Kyriakides, Commissioner for Health and Food Safety.

According to EU figures, cancer is the second leading cause of death in the bloc of 450 million people. There are approximately 1.3 million cancer deaths and 3.5 million new cases per year in the EU

An estimated 40% of EU citizens will face cancer at some point in their lives, with an estimated annual economic impact of around €100 billion ($120 billion).

The European Commission has previously said it wants to see less than 5% of the population using tobacco by 2040.

The proposed ban is now before member countries and European Parliament lawmakers for consideration.

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