(Bloomberg) – The European Parliament’s main committee drafting new tech rules approved measures Tuesday that could affect major tech companies in the United States and Europe.
Lawmakers voted to pass measures in the draft Digital Markets Law that could mean:
- That the messaging applications or social networks of a company are interoperable, to avoid that users feel obliged to use one or the other because that is where their friends are
- A ban on targeting by behavior of ads directed at minors
- Fines of up to 20% of a company’s global annual sales for non-compliance with the law
Companies identified as “gatekeepers” and therefore liable under digital media law include Amazon, Facebook, Google, Microsoft, Apple, and Booking.com, and could later include online marketplaces Zalando and Alibaba.
The vote was a key step towards finalizing the EU tech rules, which are expected to come into effect next year. Parliament will start negotiations with EU member states and the Commission in early 2022.
Andreas Schwab, the lead negotiator in the European Parliament, defended this scope saying that the European Commission only has limited resources to enforce the Digital Markets Law.
EU Lawmakers Pass Strict New Rules Affecting Big US Tech
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