Less than a day after they go on sale, the first tickets for Marvel’s Eternals have already started to overtake Black Widow and Shang-Chi and the legend of the ten rings. After being forced to withdraw 2020 due to the coronavirus pandemic, the MCU is back in full force this year. So far, the franchise has released two films, and both have given well-deserved lives at the domestic box office. Black Widow kicked things off in July with what was then the biggest opening weekend of the pandemic era, and Shang-Chi followed in September, breaking Labor Day records set to become the current highest-grossing film of 2021.
Then it’s Chloé Zhao Eternals, a cosmic epic very different from Black Widow and Shang-Chi. For one thing, Eternals is an ensemble piece instead of a solo story. On the other hand, it will span thousands of years and feature such a powerful team that fans wonder why they didn’t take down Thanos on their own. Eternals will follow in Shang-Chistages and debuts exclusively in theaters. The tickets went on sale last Monday and they already hint that Marvel has another money generator on their hands.
Through Deadline, Eternals reportedly earned $ 2.6 million in advance ticket sales within the first 24 hours of its availability. That’s 86% more Shang-Chi, which scored $ 1.4 million, and 30% more Black Widow ($ 2 million). Meanwhile, AMC reports that Eternals landed its biggest sales on day 1 of all of 2021.
While this doesn’t give much guidance on the size of an opening Eternals will mark, it looks like the Marvel movie is set to make a splash when it arrives in November. Currently, the record holder for best opening weekend in 2021 is Venom: let there be carnage, who recently broke Black Widowrecord $ 90 million in three days. Eternals might not beat that, but he could very well earn one of the biggest debuts since the start of the pandemic. This will be a major win for theaters and for Marvel, and it could help make up for any looseness caused by Eternals not to go out in China (because its chances are currently in abeyance).
The pandemic has made it difficult to predict how new films will perform at the box office, but blockbusters like Venom 2 and Shang-Chi have helped a lot to stabilize the industry. Eternals, with its diverse cast and Oscar-winning pedigree (courtesy of recent Best Director winner Zhao), has a lot going in its favor. As the early sales showed, audiences are listening and eager to see what the film has to offer.