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Equitas Sfb and Hdfc Bank partner to offer co-branded credit cards


Equitas Small Finance Bank (SFB) announced on Tuesday it has partnered with HDFC Bank to launch its new co-branded credit cards. Credit cards will be available to customers of Equitas Small Finance Bank. There are two categories of credit cards: the Excite credit card and the Elegance credit card.

While the Excite credit card will offer a credit limit of Rs 25,000 to Rs two lakh, Elegance offers credit of over Rs two lakh. This one-of-a-kind partnership for HDFC Bank will allow us to extend our premier offerings in the card segment to Equitas Small Finance Bank customers and provide them with a very rewarding credit card experience, Group Leader of HDFC Bank (Payments, Consumer Credit, Digital and IT Banking) said Parag Rao.

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Equitas SFB Senior President and Country Head (Bank Branch – Liabilities, Products and Wealth) Murali Vaidyanathan said the new co-branded credit card proposal will facilitate seamless banking and also add value to customers through to its outstanding features such as minimum cost, range of expenses, and rewards program. HDFC Bank is the leading player in the payments ecosystem with a predominant role in card issuance and acquisition activities. It has over 21 lakhs of acceptance points, making it one of the largest cashless payment facilitators in the country.

First publication: STI


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