Emma Raducanu hits back at ‘unfair’ criticism of sponsorship deals


mma Raducanu has defended his commitment to tennis and criticized his sponsorship deals and commercial work.

The US Open champion suffered a second-round loss to Katerina Sinaiakova at the Miami Open on Thursday and it has been suggested that her attention will be diverted from tennis.

Raducanu signed an agreement with Porsche this week. The 19-year-old has also landed endorsements at Tiffany & Co, British Airways, Dior, Evian and Vodafone since her triumph in New York.

But the British No1 insists her main priority is to improve her results on the pitch.

“Maybe you just saw on the news or on social media that I’m signing this or that deal and I feel like it’s pretty misleading because I’m working five, six hours a day (d ‘training), I’m at the club for 12 hours a day,” said Raducanu.

“But I throw a pole in the car on the way to training and all of a sudden it’s ‘I’m not focusing on tennis’. I think it’s unfair but it’s something that I learned to manage and become a little more insensitive to outside noise.

“At the end of the day, I feel like my days (with sponsors) are pretty limited. I don’t do crazy days. I do three, four days a term, so it’s really not that much that.”

standard Sport

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