Embracer Group Acquires Rights to The Lord of the Rings, The Hobbit: All the Details


Embracer Group AB, one of Europe’s largest games companies, has accelerated its acquisition pace after securing deals for six companies, including intellectual property rights for The Lord of the Rings trilogy and The Hobbit . “Gaming is the best way to monetize IP addresses over the long term, but not necessarily the most efficient way to create new IP addresses,” Embracer chief executive Lars Wingefors said in an interview following of the group’s report in the second quarter.

CEO says acquisition of Middle-earth Enterprises “allows many of the companies in the group to work on IPs we control for the long term” and will now join Embracer’s existing catalog of over 800 owned IPs and controlled.

Game companies such as Embracer are increasingly focusing on intellectual property as a way to generate sales from the massive appeal of characters and stories that have already attracted large audiences. Embracer’s intellectual property of JRR Tolkien’s famous trilogy also contains the film rights, giving them a financial stake in upcoming projects such as the Amazon series The Lord of the Rings: Rings of Power.

Karlstad-based Embracer, which is considered a so-called serial acquirer due to an aggressive growth strategy, also announced the creation of its 11th operating group, Freemode, where many of the new acquisitions will be housed. Freemode’s business “is more niche” and will focus on retro gaming, Wingefors said, pointing to the new acquisition of Limited Run Games – the “first nerd retro game publisher” in the market.

Embracer shares fell 7% in early trading after the report was released, but were listed down 1.8% at 2:30 p.m. Stockholm time / 6:00 p.m. IST. Wingefors attributes the slow quarter to the company having “no significant new releases” compared to the same period a year ago. However, the CEO says he has high expectations for the rest of 2022 with “a good number of titles to come”.

© 2022 Bloomberg L.P.


  • Release date March 15, 2002
  • Language English
  • Gender Action, Adventure, Drama, Fantasy
  • Duration 2h 58min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Sean Bean, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Liv Tyler, Cate Blanchett, Christopher Lee, Hugo Weaving, Ian Holm, Andy Serkis, Sala Baker, Marton Csokas, Lawrence Makoare, Craig Parker, Mark Ferguson, Peter McKenzie, Harry Sinclair

  • Director

    peter jackson

  • Music Howard Shore
  • Producer

    Barrie M. Osborne, Peter Jackson, Fran Walsh, Tim Sanders

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+

  • Release date March 28, 2003
  • Language English
  • Gender Action, Adventure, Fantasy
  • Duration 2h 59min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Bernard Hill, Christopher Lee, Hugo Weaving, Miranda Otto, David Wenham, Brad Dourif, Karl Urban, Liv Tyler, Cate Blanchett, Sean Bean, Craig Parker, John Leigh, Bruce Hopkins, John Bach, Nathaniel Lees, John Noble

  • Director

    peter jackson

  • Music Howard Shore
  • Producer

    Barrie M. Osborne, Fran Walsh, Peter Jackson

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+

  • Release date February 6, 2004
  • Language English
  • Gender Action, Adventure, Fantasy
  • Duration 3h 21min
  • Cast

    Elijah Wood, Ian McKellen, Viggo Mortensen, Sean Astin, Andy Serkis, Billy Boyd, Dominic Monaghan, John Rhys-Davies, Orlando Bloom, Bernard Hill, Miranda Otto, David Wenham, Karl Urban, Hugo Weaving, Liv Tyler, Cate Blanchett, John Noble, Ian Holm, Sean Bean, Marton Csokas, Lawrence Makoare, Thomas Robins, Christopher Lee, Brad Dourif, Bruce Spence

  • Director

    peter jackson

  • Music Howard Shore
  • Producer

    Barrie M. Osborne, Peter Jackson, Fran Walsh

  • Production

    New Line Cinema, WingNut Films, The Saul Zaentz Company

  • Certificate 13+

To watch
First video

  • Release date September 2, 2022
  • Gender Adventure, Fantastic
  • Cast

    Robert Aramayo, Owain Arthur, Nazanin Boniadi, Morfydd Clark, Ismael Cruz Córdova, Ema Horvath, Markella Kavenagh, Joseph Mawle, Tyroe Muhafidin, Sophia Nomvete

  • Director

    JA Bayona, Wayne Che Yip, Charlotte Brändström

  • Music Bear McCreary
  • Producer

    JD Payne, Patrick McKay, Lindsey Weber, Callum Greene, JA Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond, Sharon Tal Yguado

  • Production

    Amazon Studios, Tolkien Estate, Tolkien Trust, HarperCollins, New Line Cinema

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Embracer Group Acquires Rights to The Lord of the Rings, The Hobbit: All the Details

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