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Elopak wants to make Casablanca a hub for Europe

Elopak called Tuesday the recent acquisition of Naturepak Beverage.

Finalized at the end of March, the acquisition of Naturepak Beverage by the Norwegian Elopak will enable the latter to strengthen its position in Africa and serve Europe. In an interview with the newspaper “Le Matin”, Thomas Körmendi, CEO of Elopak, reveals that this ambition will be financed through organic growth expected at 2-3% per year.

Elopak officially announced yesterday the recent acquisition of Naturepak Beverage from Gulf Industrial Group Company Plc and Evergreen Packaging International. The transaction, finalized on March 29 after obtaining the necessary agreements from the Moroccan authorities, in this case the Competition Council, cost 96 million dollars. “At the end of this acquisition, the company has in its workforce in Morocco 35 employees with permanent contracts and an average of 75 temporary workers”, reveals to the newspaper “Le Matin” Thomas Körmendi, CEO of Elopak. The first of its kind in Morocco, the Elopak plant, built and started production in 2012, is located in the Sapino strategic industrial park in Nouaceur.

This industrial unit produces the cardboard packaging universally known as “gable top” for the packaging of milk and fresh juice as well as drinks derived from milk. Its products are mainly intended for the dairy processing industry for the packaging of fresh milk and juice, as well as drinks derived from milk. Regarding the raw material, in particular paper made from bleached and extruded wood fibers, the main component in the manufacture of cardboard packaging, it is imported from the United States and Scandinavian countries, where a forest industry has been well established for many years. .

Sustainable development, respect and protection of the environment are at the center of priorities, we affirm the boss of Elopak who is committed to responsible sourcing to bring value along the chains allowing this industry to cross the certifications in accordance with the strictest standards likely around the year 2030. The Moroccan platform is a hub for the African market. It thus exports to Mauritania, Tunisia, Libya and Senegal. In continuous growth, its volume of exports to its 4 countries reached 9% of production in 2021. But it aims to do better: “With its expertise and advanced technologies involved, Elopak Morocco has all the means to extend its exports to the European market,” its CEO tells us.

Elopak is uniquely positioned to meet the growing demand for responsible packaging solutions through its record track record of geographic growth and investment in sustainability innovations. The acquisition of Naturepak Beverage is part of the company’s growth strategy, strengthening its position in the MENA (Middle East/North Africa) region where it sees great potential. Being listed on the stock exchange, the company has, according to its CEO, the financial flexibility to continue its strategy targeting organic growth of 2 to 3% by one and to pursue its strategy of detecting mergers and acquisitions opportunities. “Our growth strategy is centered around investment and innovation, seeking new business opportunities in existing and new markets across traditional and non-traditional segments as well as converting from plastic to cardboard. Our strategy is supported by our efforts for sustainable development through our product offering and our factories, as well as our relentless commitment to commercial excellence,” explains Körmendi. Based in Oslo, Norway, Elopak is one of the world’s leading providers of sustainable packaging solutions. It sells more than 14 billion boxes per year in more than 70 countries. In 2020, Naturepak Beverage’s turnover was around 35 million euros. That of Elopak was located at 909 million euros.




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