Simon Jordan has called Eddie Howe a ‘coward’ for not accepting the Celtic job – but believes the days when the club landed a top manager are long gone.
The former owner of Crystal Palace raised the subject Thursday after the confirmation of Angel Postecoglou’s appointment to Parkhead.
Celtic’s main target Howe had made personal deals with the Scottish giants to succeed Neil Lennon in the hot seat.
But the move is largely believed to have failed due to issues with the assembly of the backroom crew suggested by Howe.
Howe was also unhappy with the list of transfer targets Celtic presented to him, as the club seek to bring down arch-nemesis Rangers from the top of Scottish football next season.
And Jordan believes the former Bournemouth boss should have jumped at the chance to rebuild his reputation at a huge football club like Celtic.
“I think Eddie Howe should have run over there and I think he’s a coward not to,” talkSPORT expert Jim White told.
“Celtic got Brendan Rodgers when he was at a point in his career where he was going to rebuild himself because his reputation had been demolished at Liverpool and people were ridiculing his achievements.
“He was knocked out at Liverpool and went to Celtic to rebuild his reputation and the first chance he got to get a bigger job he went to the Premier League to manage Leicester City.
“Eddie Howe should have gone to Celtic, he should have cut his arm off to take this job because it’s a huge job with huge opportunities.
“I think it was too big for him and I think he’s cowardly enough not to take it.”
While Jordan spoke of Celtic’s stature, he admitted that he didn’t believe that a “top drawer” manager arriving at the club was ever a possibility.
After Howe apparently turned down the job, fans are unhappy with the appointment of former Australian manager Postecoglou, who stepped down as manager of Japanese club Yokohama F. Marinos to take over in Glasgow.
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But Jordan says a big name nomination was never likely.
He added: “Undeniably Celtic are a huge football club with a huge fan base, but that fan base can only be monetized at a certain level.
“Their turnover as a football club is around £ 50-70million – the average Premier League football club has a turnover of over £ 150million!
“You’re not going to have the attraction or the economy to attract these managers, these great, great managers to Celtic.
“That’s why people like Eddie Howe, who are peripheral Premier League managers, could have been indexed, rather than true top managers.”