ECB recruits thousands of South Asian volunteers as part of an action plan | Cricket News


The four-year project visited the most ethnically diverse communities and brought cricket to non-traditional venues. Watch England return to Lord’s against India in the final ODI of the series live on Sky Sports Main Event from 10.30am

Last update: 23/09/22 12:08

Members of the program celebrated at the Summer Party earlier this summer (Picture: ECB)

Over 2,000 South Asian women have been recruited and trained to volunteer as part of an initiative by the England and Wales Cricket Board (ECB).

As part of the ECB’s South Asia Action Plan, the Dream Big Desi Women program saw each of the volunteers lead sessions for children in urban areas to increase participation in the sport.

According to the ECB, at least 200 of the volunteers have worked in full-time sporting roles in local communities across the UK, while many have gained further qualifications as cricket coaches.

The four-year Sport England-funded, £2.4million project overseen by the ECB, which reached its target ahead of schedule, reached the most diverse communities on the ethnically and took cricket to non-traditional venues including mosques, temples and gurdwaras.

David Mahoney, Chief Operating Officer at the ECB, said: “The Dream Big Desi Women program has been a remarkable project led by an incredible group of women at the ECB.

“The program has created an incredible team of volunteers who have inspired thousands of children in communities across the UK to play cricket, connecting communities and improving lives.”

A celebration of the program will take place at Lord’s on Saturday during the one-day women’s international between England and India, with fans offering the chance to enjoy traditional South Asian food and activities.

Watch England return to Lord’s against India in the final ODI of the series live on Sky Sports Main Event from 10.30am.




Sky Sports

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