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eBay buys Sneaker Con sneaker authentication service


eBay has acquired Sneaker Con sneaker authentication service, a company that gives sneaker enthusiasts the peace of mind that the kicks they buy are real. The acquisition builds on eBay’s existing relationship with the service, which began in October 2020 when eBay first launched its sneaker verification process.

When some brands of sneakers are purchased for more than $ 100 on eBay, the shoes go through Sneaker Con before they reach the buyer. There the sneakers are carefully checked by experts who make sure the sneakers are genuine and match the description in the original listing.

The sneakers are then sent to buyers with tags indicating that they have been verified. eBay notes that since the initiative began, 1.55 million sneakers have been authenticated on eBay. Its participation in the sneakers market also remains stable, since 1.9 million sneakers are available daily on the platform.

“The response to our authentication offering has been overwhelming, and this acquisition allows us to continue to transform eBay and bring a higher level of trust to every transaction,” said Jordan Sweetnam, SVP and Managing Director, eBay North America.

eBay offers its guarantee of authenticity not only with sneakers but also luxury watches and handbags purchased on the platform. It also uses an anonymous third party to authenticate both types of items, which raises the question of whether eBay will buy back these services as well.

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