The expectation of Not good is finally over. The highly anticipated dark comedy starring The Politician’by Zoey Deutch and Teen WolfDylan O’Brien will have you questioning your social media presence, true identity, morality, main character syndrome, and more.
Realized by Blame star Quinn Shephard, Not good tells the story of Danni Sanders (played by Zoey Deutch) whose efforts to impress Colin (Dylan O’Brien) in the workplace go way too far when she finds herself pretending to be a survivor of a trauma.
For the film, Dylan O’Brien underwent a pretty daring makeover, swapping out his long black hair for an even shorter bleached blonde look.
He also covered himself in fake tattoos and transformed into a weed-obsessed, spaced-out, lost creative who worked for the same magazine as Danni.
Talk to Newsweek, director Quinn Shephard shared how O’Brien’s character, Colin, was an intentional reference to what the kids call “the scum bro aesthetic” and the “f*** boy” look.
Shephard also joked that she was inspired by Machine Gun Kelly (MGK), Justin Bieber and man of the moment Pete Davidson.
She said: “I mean it was definitely meant to be a reference to something like that, I think people call it ‘the scum bro aesthetic’ like the MGK vibe, Justin Bieber, Pete Davidson , where it’s the bleached blonde hair and the tattoos and honestly, I wanted to give it a boyish makeover.
“I was like ‘can we go completely crazy character with this?’ because his character is the most heightened and campiest in the film.”
Shephard also shared how O’Brien was completely on board with the look and even sent some inspirational footage before filming began in July 2021.
“Dylan was so depressed immediately after we met,” Shephard explained. “We were texting each other inspirational photos and he was diving deep into TikTokers and people and we were like, yeah, we gotta capture that internet hype boy quality with Colin.”
Warning: This article contains spoilers for Not Okay on Hulu
In Not goodDeutch’s character, Danni, fakes a writers retreat trip to Paris in order to impress Colin d’O’Brien, the cool and handsome man in the office.
However, when the pair finally get together after Danni becomes super popular as a fake survivor of a terrorist attack, Colin ends up being the opposite of the man of his dreams, in fact, everything you see from him online also turns out to be a whole lie and in reality he is just very, very, very average.
At the end of Not goodDanni’s lies began to unravel, she finally had to admit that her trip to Paris was fake, her survival of the Paris terrorist attacks was totally made up and joining a group of survivors was just a gesture to boost her image .
Unfortunately, Danni has absolutely nowhere to hide thanks to social media.
Talk to Newsweek, Shephard shared, “I don’t think the film intends to take a black and white stance on influencer culture or canceled culture and to me it’s really more of an indictment of privilege and of trauma co-option, and it was really aimed at helping an audience reflect more than criticize if it makes sense.
“Danni is intentionally both terrible and very relatable. I’m thinking especially of young white women on the internet. I want this to be a character that people see themselves in so they can kind of wonder how they can be less Danni in their daily lives.
“I think ultimately I just want to ask about the stories that are told and why and how they’re told and kind of encourage people to think that self-reflection and listening and l “Trying to educate yourself is the only good thing you can do in this area. Demolishing women on the internet isn’t always the solution, although they should be held accountable for their wrongs.”
Not good is streaming on Hulu now.