Drake and 21 Savage have been sued by Vogue editor Condé Nast, who alleges the musicians used the magazine’s name without permission to promote their new album “Her Loss.”
The lawsuit says the rappers’ promotional campaign, which uses a fake Vogue cover to boost the album to their more than 135 million social media followers, violates intellectual property laws and misleads fans, according to reports.
The stars also orchestrated a fake appearance on NPR’s Tiny Desk and a fake interview on “The Howard Stern Showfor the album, which was released on Friday. They distributed posters of Vogue’s fake cover in major metropolitan areas, according to the lawsuit, resulting in “unmistakable” public confusion.
Neither Drake nor representatives for 21 Savage responded to reporters’ requests for comment.
Condé Nast claims in the lawsuit, filed Monday in federal court in New York, that the rappers’ campaign was built “entirely” on the unauthorized use of Vogue trademarks and misrepresentations. The lawsuit is seeking at least $4 million in damages, which is triple the duo’s profits on their “infringing” album and magazine, unspecified punitive damages and an end to the infringement.
Last month, Drake shared a photo of Vogue’s fake cover, expressing gratitude to longtime editor Anna Wintour for the “love and support.”
“Me and my brother on newsstands tomorrow,” Drake wrote in the post. “Thank you, Vogue magazine and Anna Wintour, for the love and support of this historic moment.”
The lawsuit says Vogue and Wintour ‘did not endorse’ the record ‘in any way’ and Condé Nast only sued after asking the musicians and their teams ‘multiple times’ to stop using the name of the magazine.
“Defendants’ flippant disregard for Conde Nast’s rights left them with no choice but to bring this action,” Lain’s company said at trial.