Does your Mayo need a mission statement?

What is mayonnaise used for? At one of the world’s largest consumer products companies, it’s not just about sandwiches and potato salad anymore.

Advertisements for Hellmann’s once focused on taste, spreadability and ingredients. Today, the brand has made it its mission to fight against food waste, as part of Unilever push to give each of its 400 brands a social or environmental vocation. A Super Bowl spot from Hellmann this year showed former New England Patriots linebacker Jerod Mayo tackling people about to throw food.


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