LOS ANGELES– For more than a dozen years, the Challenger has been Dodge’s modern muscle car, delivering old-school power and retro-inspired looks.
But the Challenger is heading into retirement, as the brand embarks on an electrified future.
They promise an electric muscle car to replace it as part of an overall corporate plan; join other major automakers in this promise.
Dodge is one of many brands inherited in the United States from the former Chrysler Corporation, now under the umbrella of Stellantis, a global company focused on a greener future.
Dodge, Chrysler, Ram, Jeep, Fiat and Alfa Romeo will begin an electric transition in the coming years.
The global head of Stellantis did not hesitate to do so.
“The customer is always at the heart of Stellantis and our commitment with this investment plan of more than 30 billion (euros) is to offer iconic vehicles that have the performance, the capabilities, the style, the comfort and the electric range that fit perfectly into their daily lives,” said CEO Carlos Tavares.
We’re already seeing it in the popular Jeep brand, with two plug-in hybrid models hitting showrooms now, and an all-electric compact Jeep coming soon.
Alfa Romeo is the company’s most premium car brand in North America, not counting Ferrari. This new small SUV called Tonale will see the light of day next year, offered as a plug-in hybrid.
Future models could be fully battery powered.
On the truck side, Ram has announced that there will be an electric-only pickup in two years, following rivals Detroit Ford and GM.
Chrysler was actually the first of the “heritage” brands to start using electric power, with the Pacifica Hybrid minivan.
It won’t be the last.
Here’s a look at what’s coming from the Chrysler brand in the electric future – it’s a concept car called Airflow. A modern EV, with a name borrowed from Chrysler’s distant past.
Some welcome these changes with open arms, but others are not so sure. If you’re in the latter group and like your old-school rides, well, as the saying goes, better buy one while you can!
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