Dodge Challenger, Charger Step Out With A Sneaker-Inspired Bang


Dodge sends the Challenger and Charger out with a high-performance party. Production of the two muscle cars at the Stellantis plant in Brampton, Ontario, is scheduled to end next year. To celebrate the end of the era, Dodge is building a bunch of Final Editions, which will be sold in a new way, like sneaker drops.

“The first thing is that we wanted to make sure that we celebrate these cars properly, when we get to the end of the run. When we stop production of the Charger and Challenger in Brampton, it will be a 20 year run of this muscle. Over $20 million worth of muscle cars sold; we produced a billion horsepower, so we had to get it right,” Dodge CEO Tim Kuniskis said. Newsweek.

As part of the final run, Dodge is selling a handful of custom Challenger convertibles, but they won’t come factory direct. Buyers will order them from dealerships and then the cars will go directly from Brampton to Drop Top Customs in Florida where they will be converted.

“We liked their work, and we liked it a lot. So we’re going to make it easier for the buyers. We’ve partnered with them, they’ll do the full conversion of the car, ship it to the selling dealer to deliver it to the customer,” Kuniskis said. “It will be completely seamless, just like they order it from a dealership, it will show up at your house or it will go to the dealership to be delivered to you.”

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For 2023, customers will see seven special heritage-inspired Charger and Challenger models hitting the market, in addition to the convertible. Six will be unveiled ahead of this year’s SEMA show in November, where the seventh special will debut.

Dodge is also giving an upgrade to its traditional Charger and Challenger lineup. Three classic colors return including B5 Blue, Plum Crazy purple and Sublime green. Destroyer Gray also returns for a total of 14 total exterior color options for 2023. R/T models will sport a new “345” fender badge, a measure of the Hemi V8 engine under the hood.

All 2023 Dodge Charger and Challenger models will come with a special “Last Call” plaque under the hood, featuring the vehicle name and a vehicle silhouette, as well as “Designed in Auburn Hills” and “Assembled in Brampton.”

Dodge is also expanding SRT Jailbreak models, which come with special color and option restrictions. For 2023, it will be offered for the first time on the 717-hp Charger and Challenger Hellcat.

An allocation of these special new models will be sent to select dealers on a certain day, which will be communicated to fans via DodgeGarage.com.

“When it comes to the supply chain, we can’t fix anything. But we can be transparent,” Kuniskis said. “So we’re going to go out with an allocation in October. We’re going to tell every dealership and every customer every car we’re going to build. This dealership is going to get 50 cars, 25 Chargers and 25 Challengers.”

“You’re going to get so many R/Ts, so many Scat Packs and so many Hellcats. And every week we’re going to update the website. That way every customer knows where to go to get a car and where to go to get an order. You’re gonna have to get there fast. This guy’s got 50, he’ll get 10 and then zero,” Kuniskis said.

Ordering and pricing information for the 2023 Dodge Charger and Challenger will be announced closer to the on-sale date.


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