Disney+ subscribers get early access to exclusive merchandise


In this photo illustration, a close-up of a hand holding a TV remote control is shown in front of the Disney+ logo.

Thiago Prudence | SOPA Images | Light flare | Getty Images

Box disney convert binge watchers into binge buyers?

The company launched a limited test on Tuesday to see if its streaming subscribers will buy exclusive merchandise themed around Disney+ shows and movies. Until November 8, subscribers have access to a handful of Star Wars merchandise, “Black Panther”, “Lightyear” and “Frozen” before the general public gets access. Items include clothing, toys, and collectibles.

Disney’s test comes just before the busy holiday season and as the streaming wars continue to escalate. The company has over 150 million subscribers worldwide. But with growth slowing, offering perks like early access to exclusive products could attract new subscribers or prevent current subscribers from leaving.

Already on Tuesday, the site sold merchandise including $400 Ahsoka Tano lightsabers signed by actor Ashley Eckstein, special-edition $50 Ahsoka Tano dolls, and a $375 lightsaber set featuring Anakin Skywalker and characters. handles of Obi-Wan Kenobi from “Revenge of the Sith”. “

Customers can make purchases on the ShopDisney website or by scanning a QR code in Disney+ with their smartphone.

The company is already offering discounts to Disney+ members at its theme parks and resorts, and more benefits could be on the way if the test proves successful.


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