Disney Plus ad-supported plan to launch in December


Disney’s ad-supported tier of Disney Plus will cost $7.99 per month — the current cost of the ad-free plan — and will be available from Dec. 8, the company announced Wednesday. On the same day, there will be a price hike for the ad-free plan, which will cost $10.99 per month.

The ad-supported plan comes as no surprise; Disney had announced earlier this year that the plan would arrive in late 2022. Netflix also plans to launch its own ad-supported tier, though the company doesn’t expect to launch it until early 2023. When Netflix’s tier will be available, it will not have everything at launch. We don’t yet know if there will be similar restrictions if you opt for Disney Plus’s advertising tier.

When the ad tier launches, it will have “a lower ad load and frequency to ensure a great experience for viewers,” Disney CEO Bob Chapek said during the company’s third-quarter earnings call on Wednesday. . According to reports from earlier this year, Disney plans to limit commercial breaks to four minutes per hour. Disney also won’t run ads on children’s profiles, chief financial officer Christine McCarthy said on the call. The company plans to expand the advertising level internationally in 2023.

You won’t be able to purchase the Disney Plus ad tier on a yearly basis – this option is reserved only if you pay more ad-free. The cost of this annual subscription will increase from $79.99 to $109.99.

Updated August 10, 5:32 p.m. ET: Added that child profiles will not receive ads.


Entertainment

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