The Walt Disney Company has announced new measures in response to the ongoing military conflict in Ukraine. The company last week suspended plans for a Russian release of any new films, but has now decided to wrap up all of its other operations, including its consumer brands and its cruise port in St. Petersburg.
A Disney spokesperson detailed the decision in a statement, saying: “Given the relentless assault on Ukraine and the escalating humanitarian crisis, we are taking steps to suspend all other activities in Russia. This includes content and product licensing, Disney Cruise activities Line, National Geographic magazine and tours, local content productions, and linear channels. Some of these business activities we may and will suspend immediately. Others, such as linear channels and certain content and product licenses , will take time given the contractual complexities.”
The statement went on to say that Russian-based Disney personnel will continue to be employed during this hiatus.
“Even as we suspend these activities, we remain committed to our dedicated colleagues in Russia, who will remain employed. And we continue to work with our NGO partners to provide emergency aid and other much needed assistance to refugees.
Disney joins a cascade of major brands and companies that have decided to suspend operations in Russia indefinitely following the military conflict in Ukraine. Other media companies that have pulled out of the country so far include Amazon, Netflix and WarnerMedia, with most major film studios announcing they will no longer release their films in the Russian market, and consumer and technology companies like Microsoft, Apple, McDonald’s, Coca-Cola and Ikea have all decided to suspend sales in the country.
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