Disney and Warner bundle streaming services to rival Netflix

Legend, Disney+ is best known for its family-oriented shows and movies

  • Author, Joao da Silva
  • Role, Economic journalist

Walt Disney and Warner Bros. Discovery say they will begin offering a bundle of Disney+, Hulu and Max streaming services to U.S. customers this summer.

The new plan will be available to customers on all three streaming platforms.

The media giants said they would offer ad- and ad-free packages, but did not reveal how much they would charge customers.

The move comes as Disney and Warner Bros face competition from rivals including Netflix and Amazon Prime Video.

“This new offering… will help drive additional subscribers and much stronger retention,” JB Perrette, head of Warner Bros. Discovery, said in a statement.

Both media companies said they would reveal more details about their plans in the coming weeks.

As audiences move away from traditional television, companies like Disney and Warner Bros. are under pressure to attract more subscribers to their streaming services.

The companies hope their combined offerings will complement each other.

Disney+ is best known for its family-oriented shows and movies, while Warner’s Max is home to HBO and its more adult-oriented content.

In recent years, streaming companies have joined forces and offered combinations of their services.

In February, ESPN, Fox Corp and Walt Disney’s Warner Bros Discovery announced the launch of a new sports platform in the fall.

Together they own a wide range of sports rights portfolios, including FIFA World Cup, Formula 1, NFL, NBA and Major League Baseball.

In its quarterly financial results released Tuesday, Disney said Disney+ gained more than six million subscribers worldwide between January and March, excluding India. The streaming service now has more than 117 million subscribers.

The increase is significant for a service whose growth has slowed in recent months, but which is considered essential to Disney’s future.

Disney also told investors that a password crackdown, which begins this summer, should help increase subscriber numbers.

The increasingly crowded streaming market has put off some customers who complained about having to sign up for multiple services.

Bundles can solve this problem by simplifying payment and potentially reducing the cost for users.

Gn entert
News Source : www.bbc.com


With a penchant for words, Eleon Smith began writing at an early age. As editor-in-chief of his high school newspaper, he honed his skills telling impactful stories. Smith went on to study journalism at Columbia University, where he graduated top of his class.After interning at the New York Times, Smith landed a role as a news writer. Over the past decade, he has covered major events like presidential elections and natural disasters. His ability to craft compelling narratives that capture the human experience has earned him acclaim.Though writing is his passion, Eleon also enjoys hiking, cooking and reading historical fiction in his free time. With an eye for detail and knack for storytelling, he continues making his mark at the forefront of journalism.
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