Disney-owned streaming service Hulu is set to allow political ads on its platform for the first time after facing censorship charges.
“After an extensive review of advertising policies on its linear networks and streaming platforms over the past few months, Disney is now aligning Hulu’s political advertising policies to be consistent with Hulu’s cable entertainment and sports networks. the company and ESPN+,” Disney said in a statement. , according to information from Axios.
Disney’s previous policy allowed political candidates to advertise on Hulu, but prohibited issue-specific ads such as those about gun control or abortion. The ban has prompted accusations of censorship from Democratic groups, who see the issues as important to their messaging ahead of the midterm elections.
Laws governing cable channels, broadcast networks, and streaming services differ, with broadcast networks such as Disney-owned ABC and its local affiliates prohibited by law from rejecting ads from political candidates on any subject. .
The new rules bring Hulu into line with other Disney-owned cable platforms such as ESPN and FX, though the company said it would still reserve the right to reject an ad or request edits to put the content in accordance with Disney standards.
“Hulu will now accept applicants and post ads covering a wide range of political positions, but reserves the right to request edits or alternate creatives, consistent with industry standards,” the company said.
The changes won’t apply to the company’s ad-supported tier for Disney+ launching later this year, with the company banning political and alcohol-related ads in a bid to keep the platform user-friendly. families.
This year’s midterm elections are expected to be the first time that ads on streaming services have accounted for a significant share of advertising during the election cycle, according to Axios, with projections showing around $1.5 billion. will be spent on such ads in 2022. Broadcast TV is still expected to host the largest share of ad dollars, with projections estimating $4.6 billion spent on these platforms.
New York Post