Super Democrat PAC American Bridge 21st Century is launching a new $3.5 million ad buy in multiple battleground states in a bid to boost President Joe Biden ahead of the 2022 midterms.
The TV, digital and radio ads will air in Arizona, Georgia, Pennsylvania and Nevada – a quartet of states that Biden won in 2020 that also feature the top Senate, House and gubernatorial races. in 2022. The super PAC has been running ads in these states for the past six weeks, as part of American Bridge’s medium-term spending plan, which will hit eight figures.
The new ads, shared first with POLITICO, show the group focusing on an economic message as inflation rises. In Arizona, the ad features a retiree who says she “didn’t always vote Democrat,” but “Joe Biden deserves a lot of credit for the turnaround here in Tucson,” displaying an image of a headline: “L Arizona has recovered all the jobs lost during the pandemic.
“The costs are still high, but Joe Biden knows that and he is doing what he can to reduce those costs,” she continues. “Biden thinks we should be doing more here in America – more American manufacturing means more jobs and cheaper goods to buy.”
The cost of living and inflation, which have hit 40-year highs in recent months, topped voters’ top concerns, according to a wide range of public polls. This reality is reflected in the new American Bridge advertisements, all of which focus on cost.
“What we find in our research is that we need to certify Biden on the things that people already like about him and that he is doing well, like job creation … then we need to transition to cost reduction and how people feel. right now,” said Danny Kazin, vice president of campaigns for American Bridge. “If we can’t hold numbers on the economy, nothing else matters.”
In another ad to be aired in Pennsylvania, a self-proclaimed “former Republican” says Biden is “focused on getting better jobs, cutting costs, and getting this economy back on track.”