Demi Moore Explains Inspiration Behind First-Ever Swimsuit Collab: Women ‘Don’t Want to Look Matron’


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Demi Moore designed her latest line of Andie swimwear to make women feel desirable.

Moore, 59, opened up about the inspiration behind the new inclusive swimwear collection, which launched July 7, in a recent interview.

“For me, a lot of what was inspiring about this Andie collection was thinking about the things that women feel sensitive to, whether it’s their bellies or other body parts,” Moore told People magazine.

“They don’t want to look matronly or feel sexy or desirable,” she continued. “It was really something in my mind, which changes this idea that we become less desirable as we get older.”

Demi Moore explained the inspiration behind her new collaboration with Andie swim.
(Photo: Drew Escriva)

DEMI MOORE AND LIKE SCOUT DAUGHTER WILLIS STUN AT PARIS FASHION SHOW

The “Brave New World” actress used vintage pieces she owned to create the new line.

“I started thinking about how in the last few years it’s been about suits with barely any fabric, and how much I like the kind of sleek and glamorous, in my perception, of some of these vintage costumes and the images that went with them and how you can feel sexy and empowered and comfortable without having to show a lot of skin,” Moore explained.

“The vintage costume work is extraordinary,” she added. “And some of them, you can’t quite believe they’re swimwear. So the idea is, how do you get a woman to wear something that feels good and playful and sexy. , which also creates safety and confidence while having style? That was our goal.”

The collaboration is Moore's very first design attempt.

The collaboration is Moore’s very first design attempt.
(Photo: Drew Escriva)

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Moore has been an investor in Andie since 2017 and has appeared in numerous campaigns for the company.

In July 2021, the actress poses with her three daughters, Rumer Willis, Scout Willis and Tallulah Willis, for the “Together” campaign.

“Today is the big day,” Moore captioned the post. “SO excited to finally share @andieswim’s new campaign, celebrate unity and show up for the people you love…It was only fitting that I could share this moment with the people I love the most.”

Demi Moore poses with two of her daughters.

Demi Moore poses with two of her daughters.

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