Delhi government launches online shopping portal Dilli Bazaar, to go live in December

Delhi Government’s ambitious ‘Dilli Bazaar’ e-portal, which will allow shoppers around the world to take a virtual tour of the city’s major markets and shop across lines of other e-commerce platforms, will go live in December with 10,000 sellers, a statement official said.

Through Dilli Bazaar, Arvind Kejriwal’s government aims to bring Delhi’s markets to a “cutting edge” digital platform where every Delhi-based trader will be able to display and sell their wares globally, he said .

The government will onboard over a million Delhi shops to the e-portal within six months of its launch and provide them with a 24/7 digital storefront. With zero setup cost, the products on Dilli Bazaar will be significantly cheaper than those of other e-commerce portals, according to the statement.

According to the statement, Kejriwal chaired a high-level review meeting at the secretariat in Delhi to take stock of the progress of the project. Deputy Chief Minister Manish Sisodia and Delhi Dialogue and Development Commission (DDCD) Deputy Chairperson Jasmine Shah were also present at the meeting.

“Delhi’s markets will be world famous for years to come. By December 2022, ‘Dilli Bazaar’ will be launched with 10,000 storefronts in Delhi. The Delhi government will connect one lakh vendors to the portal in the first phase,” Kejriwal said in the statement.

He said these traders will be verified by the market association.

“An agency will be appointed to oversee all aspects of Dilli Bazaar’s operations. It will be the first time in the country that Delhi Markets will be available across multiple digital platforms,” ​​it said in the statement.

The statement said the portal will adopt the Open Network for Digital Commerce (ONDC) protocol to establish an open network of electronic marketplaces in Delhi, which will help shift transactions of buyers and sellers from closed platforms to decentralized open networks.

For example, if a customer wants to buy shoes from a store in Connaught Place while sitting at home, they will log into the portal and choose the desired pair. After that, the customer will have the opportunity to purchase the shoes not only from the Dilli Bazaar portal, but also from other integrated portals where the seller has listed their products, he said.

“This provision will help traders in Delhi to get a digital presence not only on the Dilli Bazaar portal but on various e-commerce portals opening up a wide horizon of opportunities for them,” the statement said.

The government intends to make the portal’s products available on all e-commerce platforms with all e-payment options available for transactions, he added.

Dilli Bazaar will also introduce virtual market tours in which customers and visitors can view the streets and shops of the market, making it easier to navigate their shopping and plan their route, according to the statement.

For example, if people from other states or countries want to visit the Chandni Chowk market from home, they can virtually browse every street to see what the stores are selling and buy the items they like while having an experience unique, the statement explains.

“The Delhi government will bundle vendors for this purpose and launch it in five markets and then gradually roll it out in every market in Delhi,” the statement added.

The statement said that all merchants will have a personalized digital storefront on the portal and all products from their stores will be listed on the electronic portal.

The portal will allow users to search for a trader, market and product by name. It will also serve as a repository of Verified Delhi Sellers with comprehensive product catalogs.

The vision behind the move is to showcase Delhi’s unique markets on a virtual platform; expose the city’s businesses to buyers from all over the world; facilitate the creation, growth and diversification of businesses and provide a credible and affordable e-commerce platform for trades, he said.


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