Deion Sanders’ viral video reveals some inconvenient truths

Deion Sanders made a quick impression as Colorado head coach in his first team speech.

“I bring my luggage with me. And it’s Louis [Vuitton]”, Sanders said with his trademark flair. He wasn’t really talking about his checked bags at the airport, but about the fact that he has upgrades in the works, and Colorado players should plan accordingly.

His blunt speech rubbed some the wrong way.

Jeff Pearlman, author of “Bo Jackson: The Last Folk Hero,” said Sanders’ speech “is all that puts me off about big college sports.” An important aspect of college coaching is developing players to become the best versions of themselves. Sanders telling players they might want to enter their names into the transfer portal could be seen as too dismissive.

Others showed more support for the sentiment.

Sanders’ point seems to be that any player happy with the team’s 1-11 record in 2022 shouldn’t let the door knock on them on the way out. While this is an abrasive tactic, it shows that Colorado is starting to operate with the same kind of logic as all the top teams in the transfer portal and NIL era.

A tweet sent by Sanders last month should have surprised no one with his transparent comments to his new team.

The athletic department didn’t bring Sanders to Boulder to be a cheerleader. He was hired to transform a moribund program. Sanders has always been brash and it has worked well for him so far. He was honest in both his assessment of the current roster and the changing college football landscape. The truth is not always convenient.

Sports Grp1

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