Indians seem to be preparing for the upcoming “metaverse” space, which is a fully functional blockchain-supported virtual universe. As India prepares to celebrate its 73rd Republic Day on January 26, renowned Punjabi singer Daler Mehndi has announced a special performance in the metaverse to mark the special occasion. With this, the 54-year-old artist will become the first Indian artist to step into the virtual world to entertain his fans, setting a benchmark for other celebrities.
The singer posted a video announcing his upcoming performance in the Metaverse via his official Instagram account, along with a link that users can click on and claim free passes.
Mehndi will take the virtual stage on “partynite.metaverse,” which, according to her Instagram bio, lets people create avatars, play games, and earn NFTs.
According to the official partynite.metaverse website, it is a “digital, blockchain-powered parallel universe” where people can hang out with friends as customizable avatars, meet new people as well as participate at parties and events.
The platform also allows users to claim, mint, and sell playable digital collectibles, also known as non-fungible tokens (NFTs), to make the metaverse more interactive.
Mehndi’s virtual avatar will be performing some of her best songs as part of her metaverse performance which will kick off at 12:00 PM IST on January 26th.
The news got Daler Mehndi fans excited on Twitter.
Previously, international artists like Travis Scott, Justin Bieber, Marshmello, and Ariana Grande have held metaverse concerts, allowing them to entertain their fans without gatherings during COVID-19 testing times.
It is, however, clear that the metaverse space is growing as the days go by in India.
Music label T-Series also announced its entry into the metaverse in partnership with Hungama TV earlier this week. As part of the deal, Hungama will create NFTs from the vast catalog of new and existing Bollywood content parented by T-Series.
Earlier this month, a couple from the Indian state of Tamil Nadu announced their Harry Potter-themed wedding reception in the Metaverse.
The late father of the bride will host the celebrations in the metaverse, where guests as well as the newly married couple will mark their presence as digital avatars in February.