Creators in Russia can no longer make money by posting material on YouTube


Russian YouTube creators will lose a source of revenue now that the company has suspended ad sales during the war with Ukraine.

The move is the second action Google, owner of Youtube, has taken against Russia in the context of the country’s ongoing invasion of Ukraine. The first ad-sale decision came a day after Russian media regulator Roskomnadzor asked Google to block advertisements on YouTube that contained what it called “false political information” about Ukraine.

“We recently suspended all Google and YouTube advertising in Russia,” a YouTube spokesperson said. Newsweek. “As a follow-up, we are now extending this pause to all of our monetization features, including YouTube Premium, channel subscriptions, Super Chat and merchandise, for viewers in Russia.”

Youtube said that no advertisements will appear on Google Search or YouTube in Russia. Youtube creators will not be able to monetize content from viewers in Russia, but can still earn money from ads and other monetization products shown to users in countries outside of Russia.

Google last week stopped advertising content produced by Russian state media, saying it didn’t want people to take advantage of the dispute for financial gain.

“Given the extraordinary circumstances, we are suspending Google ads in Russia,” a Google spokesperson said on March 4. “The situation is evolving rapidly and we will continue to share updates as appropriate.”

Russian YouTube creators will lose a source of revenue now that the company has suspended ad sales during the war with Ukraine.
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Similarly, Microsoft has also announced that it will suspend all new sales of its products and services in Russia.

“We believe we are most effective in helping Ukraine when we take concrete action in coordination with the decisions made by these governments and we will take additional action as this situation continues to evolve,” the president said and Microsoft Vice President Brad Smith.

Google and Microsoft, the two major search engines, which now ban ads targeting users located in Russia, are showing a strong stance against Moscow’s invasion of Ukraine. This targeting cuts off the main channels used by Western marketers to reach Russian audiences.

These ad suspensions also help search engines avoid brand safety debacles, like misinformation campaigns, by going through their automated systems and showing them to users.

“Since the start of the war, we have acted against Russian positioning, destructive or disruptive actions against more than 20 Ukrainian government, IT and financial industry organizations,” Smith said. “We also acted against cyberattacks targeting several additional civilian sites. We have publicly raised our concerns that these attacks on civilians violate the Geneva Convention.”

Newsweek contacted Microsoft for comment, but did not hear back in time for publication.


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