Creating a Fair Cap Chart Adds More Tools to a Startup’s Toolbox

The person a founder chooses to support his business is important beyond the capital provided by these investors. Each backer brings specific experiences and networks that can help founders in various ways. Involving the right people in a business early is essential for its growth.

Ashley Mayer, co-founder and CEO of Coalition Operators; Robby Robson, partner at Cowboy Ventures; and Richie Serna, co-founder and CEO of fintech startup Finix, took the stage at TechCrunch Disrupt 2023 to talk about why creating a fair cap table is important for startup founders and what this process can look like.

For some, a fair cap table means specifically seeking investors from non-traditional or underrepresented backgrounds. For others, it means intentionally choosing investors with different backgrounds or resumes. And often, developing a fair cap table will include a bit of both.


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