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Carbon commitments neutrality continues to come from all corners of the business world – in recent weeks, companies ranging from fast-casual restaurant chain Sweetgreen to security-focused IT networking company Palo Alto Networks to retailer Etsy online crafters are committed to net zero carbon emission plans.

As companies look for ways to reduce their energy use, they look to carbon offset programs as an interim measure until the energy grid decarbonises, they are implementing technologies to reduce their energy consumption. energy consumption, or both.

This push towards corporate sustainability creates all kinds of weird partners and startup opportunities, with big corporate compensation programs and the creation of new compensation-focused startups creating channels for sustainable technologies to arrive. on the market.

The deal between Delta and Deloitte, which involves the accounting and consulting firm paying Delta for renewable jet fuel to offset emissions from its business travel, is the latest example of a company leveraging a sustainability to bind its partner company even more.

To be clear, a better policy for Deloitte would be to drastically reduce non-essential travel and focus on remote work as much as possible to reduce the need for theft. But in some cases, business travel is inevitable and most people want to get back to a pre-pandemic normal, which, at least in the US and other countries, will include a significant increase in air travel by a percentage. Population.

As the BBC noted, air travel accounts for around 5% of the emissions that contribute to global climate change, but only a small percentage of the world actually uses air travel. According to an analysis by the International Council for Clean Transport, only 3% of the world’s population flies regularly. And if everyone in the world flew, aircraft emissions would exceed the CO2 emissions of the whole of the United States

Which brings us back to Deloitte and Delta and startups.

Delta’s deal to purchase sustainable aviation fuel that would offset some of the carbon emissions associated with Deloitte’s business travel is a small step towards greening the airline industry, but the question is whether this is an important first step or simply an attempt to green unsustainable travel. the habits of a consulting industry that prides itself on these benefits.

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