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CoolCola: Russia launches Coca-Cola, Fanta and Sprite alternatives after soda exodus

A Russian beverage maker has unveiled a new line of soft drinks to replace iconic brands that left the Russian market following its invasion of Ukraine.

Instead of Coca-Cola, Fanta and Sprite, Russians will be able to choose between CoolCola, Fancy and Street, Russian drinks producer Ochakovo announced on Monday.

The three global soda brands have been largely absent from Russian shelves since the Coca-Cola Company suspended business in Russia in March. While Coca-Cola products can still be found in stores, prices have skyrockets approximately 200% since suspension.

CoolCola has the “iconic taste of cola”, Ochakovo wrote in line. Meanwhile, the brand’s orange-flavored and lemon-lime rue Fancy bottles mimic the color schemes of Fanta and Sprite.

Established in the Soviet Union in 1978, Ochakovo largely produces traditional Russian drinks such as kvass made from fermented grains and the low-alcohol honey drink medovukha.

The company isn’t the only company trying to capitalize on Coca-Cola’s withdrawal from the Russian market.

In April, a beverage company based in the Russian Far East, the Slavda Group, launched Grink Cola in an attempt to win the hearts of Russian soda lovers. Meanwhile, in May, in the Komi region of northern Russia, the Syktyvkarpivo factory launched its own brand of soda, Komi Cola.

However, both alternatives received a mixed response, with customers complaining that neither drink been “sweet and sparkling.”

Russia news

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