Nielsen Holdings NLSN -0.31%
PLC is set to be sold to a group of private equity firms that reportedly value the TV ratings company at around $16 billion including debt, resuscitating a deal after talks broke down last week.
A consortium led by Brookfield Asset Management Inc.
and Elliott Management Corp. are close to an agreement to pay $28 a share for the TV ratings firm, according to people familiar with the matter.
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