Consortium close to deal to buy Nielsen for $16 billion including debt


Nielsen Holdings is set to be sold to a private equity group that reportedly values ​​the TV ratings company at around $16 billion, including debt.


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TNS/Zuma Press

Nielsen Holdings NLSN -0.31%

PLC is set to be sold to a group of private equity firms that reportedly value the TV ratings company at around $16 billion including debt, resuscitating a deal after talks broke down last week.

A consortium led by Brookfield Asset Management Inc.

BAM 0.56%

and Elliott Management Corp. are close to an agreement to pay $28 a share for the TV ratings firm, according to people familiar with the matter.

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