AUSTIN, Texas – Heart-shaped cookies decorated with rainbow frosting may seem like one of the most harmless foods on Earth, but for an East Texas bakery, they’ve led to hate messages and business cancellation. Then they led to a “outpouring of love”.
Confections, a small bakery in Lufkin, Texas, recently unveiled rainbow heart cookies in honor of Pride Month, which celebrates the LGBTQ community. On June 2, the bakery posted a photo of the cookies on its Facebook page with the caption “More love. Less hate. Good pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here. “
About 24 hours later, the bakery was back with another message. This one was much less festive.
“Today has been difficult. Really difficult,” read the message. “We have lost a significant number of subscribers due to a rainbow heart cookie we posted. We received a very hateful message on our business page canceling a large order (5dz) of themed cookies summer for tomorrow morning (which we just finished decorating) because of a rainbow heart cookie we posted My heart is heavy.
“Honestly, I never thought that an article that literally said more love less hate would result in this kind of backlash against a very small company that is struggling to stay afloat and spread a little joy through it. baked goods. So. If you like our cookies, we will. have a glut of them tomorrow. Hopefully tomorrow will be better. “
Well, “tomorrow” was better for Confections. This was also the case the next day and the day after. As the bakery’s Facebook posts gained traction, messages of support from the surrounding community and across the country poured in. The posts have since amassed thousands of likes, comments and shares – not to mention the love Confections received on Instagram.
On June 4, Confections shared a photo taken by a customer of the line outside of Confections that wraps around the OR. “We are amazed at your generosity of heart,” the store wrote in another post that day. “The line has been wrapped around the street since we opened.”
Confections sold all of its inventory on June 4 and 5, according to Facebook posts. “All of this attention to our small business is very humbling,” bakery co-owner Dawn Cooley wrote in a June 5 post. “It makes me nervous! Those who know me (Dawn) know how shy I am. In the 11 years that we have ‘I’ve been open, we’ve never seen anything like it.’
Cooley then said that she, her sister and co-owner Miranda Dolder and their baker Felicia are “so humbled and grateful and moved by this outpouring of love.” Commentators and patrons have sought to donate money, but the Confections team directed those people to support local animal rescues. Confections has also received inquiries about shipping its cookies, including one from drag queen Alyssa Edwards, who hails from Dallas and has competed in “RuPaul’s Drag Race” and “RuPaul’s Drag Race All Stars”. Although the bakery doesn’t deliver, the team were delighted with Edwards’ request.
Despite the initial hate, Confections’ rainbow cookies appear to have produced the love they sought to inspire.
“We are very grateful for the many messages of love and acceptance that we have received,” the bakery wrote in a June 8 Facebook post. / “They go far beyond the negative, hurtful and hateful.”
Follow Ella M. Feldman on Twitter: @ellamfeld.