A year later, Clubhouse finally rolled out of beta. The company said on Wednesday it would end its waitlist and invite system, opening up to everyone. Now anyone can follow Clubhouse links, join a creator’s community, or participate in any public event.
Clubhouse also introduces a real logo that will look familiar to you – it’s basically a slightly modified version of the waving emoji the company was already using. Clubhouse will always retain its app portraits, introducing a new star icon to the Atlanta music scene to ring in the changes.
“The invitation system was a big part of our early days,” Clubhouse founders Paul Davison and Rohan Seth wrote in a blog post. They note that adding users in waves and bringing new users into the app community through town halls and orientation sessions has helped Clubhouse grow at a healthy pace without breaking down “but we have always wanted Clubhouse to be open ”.
Clubhouse’s trajectory has been wild, even for a trendy new social app. The then-invitation-only platform took off during the pandemic and inspired a wave of voice-based social media that’s probably not near peak yet. Facebook, Twitter, Spotify, Discord and everyone else have finally followed suit, pairing voice chat rooms and voice events with their existing platforms.
The Rise of Clubhouse is Interest in the Clubhouse peaked earlier this year, and the app’s rise is inextricably intertwined with the social isolation imposed by the pandemic that has seen people from all over the world. entire desperate to find ways to feel connected as the months dragged on.
The world opens up slowly and unevenly and the Clubhouse gradually changes with it. After a long period of iOS only, the company launched an Android app in May. Today, Clubhouse claims to have reached 10 million Clubhouse downloads in the first two months of the Android app. And earlier this month, Clubhouse introduced a text-based chat feature called Backchannel that for the first time expanded the focus of the app to be singularly focused on voice.
Clubhouse’s success is a double-edged sword. The meteoric rise of the app surprised the team, as meteoric climbs often do. The social app is still wildly successful by normal measures in a landscape completely dominated by a handful of large entrenched platforms, but it’s hard to maintain the momentum – or at least the perception of momentum. Opening the app to everyone should definitely help.