The live voice chat app Buzzy Clubhouse has confirmed that it has raised new funds – without revealing how much – in a Series B round led by Andreessen Horowitz through company partner Andrew Chen. The app was reported to grow to $ 1 billion in a report from The Information that landed just before this confirmation. As we try to trace the true value of this cycle and the subsequent valuation of the company, what we do know is that Clubhouse has confirmed that it will introduce products to help creators on the platform to play, including subscriptions, tips and ticket sales. .
This funding round will also support a “Creator Grants Program” put in place by Clubhouse, which will be used to “support emerging Clubhouse creators” according to the startup’s blog. While the app has done a remarkable job of attracting talented creators, including celebrities and high profile political users, directing the revenue to the creators will definitely help spur sustained interest, as well as more time and money. investment from new creators who are potentially looking to make a name for themselves. for themselves on the platform, like the influencers YouTube and TikTok before them.
Of course, the addition of monetization for users also introduces a method of monetization for Clubhouse itself. The platform is free to all users and does not yet offer a premium plan or billing method, nor is it supported by advertising. Adding means for users to pay other users gives Clubhouse the option of retaining a discount for its services.
Plans for monetization routes for creators appear relatively open at this point, with Clubhouse indicating that it will be running “first tests” in each of the three areas mentioned (tips, tickets and memberships) over the “next” months. ” Looks like it could be similar to something like a Patreon built right into the deck. Tickets are a unique option that would go well with more formal Clubhouse round tables, and could also be a way for more. of organizations to use the platform to host virtual events.
The startup also announced that it would start working on its Android app (it was only iOS for now) and that it would also invest in more backend scaling to meet demand, as well. as in the growth of the support team and the detection and forecasting tools. abuse. Clubhouse has been criticized for its failure in moderation and abuse prevention in the past, so this aspect of its product development will likely be watched closely. The platform will also see changes in Discovery aimed at bringing up relevant users, groups (“ clubs ” in the parlance of the app) and rooms.
During a regular virtual town hall hosted by the founders of the app on the platform, CEO Paul Davison revealed that Clubhouse now has 2 million active users per week.