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Claudia Schiffer says the ’90s were an “exciting” decade because of the freedom to experiment.
The Queen of the Catwalks – who created a new coffee table book ‘Captivate! Fashion photography from the 90s! ‘ celebrating the era that saw the birth of the model – thinks the decade has been so groundbreaking due to the blurring of industry boundaries through collaboration ‘through fashion’.
The 51-year-old star told PENTA: “Young designers, photographers, stylists and art directors, as well as hairdressers and makeup artists, have emerged and have fundamentally changed the way we think about fashion and design.
“There has been an incredible fusion of fields in fashion, music, art and entertainment and that made the era dynamic, exciting – the impossible has become possible. I really wanted to capture visual experimentation and freedom of expression. “
The book – which features the work of defining models and photographers of the time such as Helmut Lang – presents an era “fueled by the global appetite” for fashion, which led to models, such as Claudia, Kate Moss , Naomi Campbell, Helena Christensen and others, become household names.
Claudia explained, “The boom has been fueled by the global appetite for fashion and the range of media ranging from MTV to mainstream magazines such as Vogue and Harper’s Bazaar, and a new guard of style titles such as The Face, Self Service, iD and V Magazine. .
“The 90s gave way to the birth of the top model but also of the superstar designer, stylist and photographer. And fashion. Wearing a Chanel jacket with vintage jeans, bodysuit con Alaia dresses and sneakers, Marc’s grunge Jacobs or a Helmut Lang costume – it was his mix of high and low that was individual, fun and cool. It really resonates now, as so many young creatives are collaborating and doing things – building from scratch. “
However, despite the book – which is linked to a Claudia exhibition held at the Museum Kunstpalast in Düsseldorf – honoring this time, the model Versace is “not inclined to nostalgia” as she thinks that can keep you from being your ” better me “.
She said: “I’m not the nostalgic type because that can keep you from moving forward. I would like to be my best at every age and that also means taking risks.”