Chip and Joanna Gaines’ Magnolia Network will be under HBO at Warner Bros. Discovery


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Chip and Joanna Gaines’ Magnolia Network will transition to HBO following the completion of Discovery’s acquisition of WarnerMedia, which will result in the launch of Warner Bros. Discovery on Monday, Variety exclusively learned.

Allison Page, president of Magnolia, which is a joint venture between the Gaineses and Discovery, Inc., will report directly to HBO and HBO Max chief Casey Bloys. Bloys is one of the few WarnerMedia executives left standing after this week’s mass exodus ahead of the closing of the Discovery-WarnerMedia merger, which was crowned by the CEO of Warner Bros. Discovery, David Zaslav, revealing his new management team.

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Chip and Joanna Gaines’ Magnolia Network will transition to HBO following the completion of Discovery’s acquisition of WarnerMedia, resulting in the launch of Warner Bros. Discovery Monday.
(Mireya Acierto/FilmMagic via Getty Images)

That Bloys will lead the lifestyle brand of the “Fixer Upper” stars is remarkable, given that Magnolia Network is so deeply tied to Discovery. It has a linear channel under the Discovery range and its streaming app exists inside the Discovery Plus platform.

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As Variety previously reported, Kathleen Finch, formerly Discovery’s head of lifestyle brands, will oversee all linear cable programming operations at Warner Bros. Discovery with the exception of HBO and CNN, adding TNT, TBS, TCM, truTV, Cartoon Network and Adult Swim to its jurisdiction.

Chip and Joanna Gaines are pictured here visiting "Fox &  Friends" in 2017.

Chip and Joanna Gaines are pictured here visiting ‘Fox & Friends’ in 2017.
(Photo by Roy Rochlin/Getty Images)

“The overall rationale for the decision appears to be a mixture of Chip and Joanna’s star power and the elevated nature of Magnolia’s original content,” a source with knowledge of the decision told Variety.

Hosts Chip and Joanna Gaines, as seen on Fixer Upper, Season 6.

Hosts Chip and Joanna Gaines, as seen on Fixer Upper, Season 6.
(Magnolia)

Discovery management has already announced plans for Discovery Plus and HBO Max to eventually become a combined platform, but it’s currently unclear what Warner Bros.’ immediate plans are. Discovery to find out where Magnolia Network’s streaming home will be while there are still two subscription services to choose from. . Bloys has no control over Discovery Plus, which is currently the streamer with access to all original Magnolia content through the Magnolia Network app.

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Discovery did not immediately respond to request for comment on Thursday.


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