Chelsea sponsors could cut and run as Three admit £40m deal ‘under review’ after Roman Abramovich sanctions – but Simon Jordan insists ‘toxic’ brand will recover


Chelsea are at risk of losing lucrative sponsorship deals after owner Roman Abramovich was sanctioned by the UK government.

The Russian billionaire’s assets, including the west London club, have been frozen as part of a crackdown on Vladimir Putin’s regime due to the ongoing war in Ukraine.

Chelsea’s deal with Three is up in the air
Getty

Abramovich’s sale of the club is now on hold and, although the Blues have been given a special license to continue competing, there is little else they can do.

Transfers, new contracts, ticket and merchandise sales are all limited by the sanctions imposed – and Chelsea could face further financial problems if sponsors cut ties.

Three, who sponsor the Blues shirt in a deal worth £40m, said in a statement: “We are in discussions with Chelsea and are reviewing our position.”

Nike, Hyundai and Hublot could also consider their relationship with the club to avoid guilt by association.

Former Crystal Palace owner Simon Jordan insists that while sponsors may want to distance themselves from Chelsea at the moment, the club’s brand will soon recover.

He told talkSPORT: “It’s a slightly toxic brand because of the ownership.

Chelsea sponsors could cut and run as Three admit £40m deal 'under review' after Roman Abramovich sanctions - but Simon Jordan insists 'toxic' brand will recover
Abramovich was sanctioned by the UK government and his UK assets were frozen
Getty Images – Getty


“That’s why Chelsea fans are chanting Roman Abramovich’s name [at Burnley] was misguided. By association, here are the ramifications.

“But I believe Chelsea are a very good brand, a very good football club, and it will go beyond Roman Abramovich’s ownership.”

When asked if all the sponsors would cut and run, Jordan added: “No. I think some of them will. I think some of them will take a sabbatical and pause to catch their breath.

“They don’t want to see their images splashed across the back pages of newspapers with very derogatory headlines.

“Some of them might not be able to do that because of their contracts.

“What you’ll see is that a lot of them are doing what everyone else is doing, which is stepping back, focusing more on their own brand and saying right now they don’t want to be involved.”


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