Butter, a startup registered in Denmark but operating entirely remotely, is creating an “all-in-one” platform for planning and managing virtual workshops.
Offering video software and other dedicated workshop features, the idea is to deter people from using more generic tools, such as Zoom and Microsoft Teams, which arguably aren’t well suited for workshops. . It’s also an idea that will be welcomed by many remote workers trapped in a groundhog day full of back-to-back zooms – and one that has already attracted venture capital.
Project A. Other investors investing in the booming start-up are Des Traynor, co-founder and chief strategy officer of Intercom (among other angels). It is in addition to $ 440,000 previously raised through a combination of equity from Morph Capital, venture capital debt from the Danish Growth Fund and grants from the Denmark Innovation Fund.
Butter co-founder and CEO Jakob Knutzen tells me that workshop leaders, such as strategy consultants, HR trainers, and design sprinters, typically have two issues: technical overload and a lack of energy in the workshops.
The first includes having to juggle too many tools necessary to plan, facilitate and deliver a workshop, coupled with unintuitive interfaces and an inability to set up elements of a workshop in advance. Lack of “energy” when delivering workshops is probably a more difficult issue to define and then crack, but anyone who has attended an online workshop has likely experienced it.
“We solve these problems in two ways,” says Knutzen, “[with an] all-in-one tool that helps facilitators prepare, facilitate and debrief the workshop in one place, [and] a lovely design that helps facilitators deliver a more human experience… 90% of our users comment on it; Zoom fatigue is real ”.
You get started in Butter by creating and configuring a “room,” including the optional creation of a calendar, polls and timers, as well as various customizations, such as a homepage, picture and (yes) music. Then you invite workshop participants via an automatically generated link that can be easily shared.
On the same day, participants join directly in their browser and the workshop facilitator leads the workshop using the agenda they created as the main starting point. Butter also supports various third-party integrations, such as whiteboard, note taking, and more. After the session, presenters can access a ‘recap’ in the room preview with a chat transcript, recording and poll results, and more.
Adds the CEO of Butter: “At the end of the day, we are going to make this workshop even more ‘complete’ – [including] more planning, having full pre-workshop space for participants, building the post-workshop experience, etc. But for now, we’ve doubled down so that the “during” part goes smoothly ”.
To this end, Butter has not yet monetized, but will adopt a SaaS model. Meanwhile, Knutzen cites competitors as established but generalist platforms, such as Zoom and Teams; legacy specialized platforms, such as Adobe Connect and Webex for Training; and other startups trying to solve the same problem (eg Toasty.ai, circl.es and VideoFacilitator).
“We differentiate ourselves by focusing on laser workshops,” he says.