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BTS K-pop superstars lend their voices to UN action for sustainable development

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The United Nations – More than 100 world leaders will attend the United Nations General assembly in New York this week. But the central speeches of presidents and prime ministers were to come after an appeal to the younger generations – with the added weight of star power.

With the aim of capturing the attention of the world’s youth and urging them to play a role in solving the greatest challenges facing humanity, South Korean President Moon Jae-in invited BTS K-pop Superstars to join him at UN Headquarters for General Assembly World Leaders Week.

BTS K-pop superstars lend their voices to UN action for sustainable development
BTS, the President’s Special Envoy for Future Generations and Culture of the Republic of Korea, appears at the United Nations on Monday, September 20, 2021.

Cia Pak / UN


The BTS (Beyond the Scene) are young UN envoys appointed, and they have appeared at previous assemblies. This year’s visit to global musical sensations – whose devoted fans across the globe are largely in the 15-25 age group – aims to rekindle interest in the UN Sustainable Development Goals, or SDGs. . The 17 goals were all set in the hope of leaving a safer and healthier planet for today’s youth.

The seven BTS members attended an event on Monday opened by UN Secretary-General António Guterres and UN General Assembly President Abdulla Shahid. President Moon of South Korea also spoke.

To a sparse General Assembly audience and millions of fans across the world via a live webcast, BTS presented a new clip on Monday titled “Permission to Dance,” which was recorded this weekend at headquarters. of ONU. The song and video – aside from the set and the black suits and ties – were typical BTS fare, with upbeat lyrics and carefully choreographed dance moves.


BTS – “Permission to Dance” presented to the United Nations General Assembly | SDGs | Official video through
The United Nations on Youtube

The singers – Jin, Suga, J-Hope, RM, Jimin, V and Jungkook – took to the podium in the General Assembly Hall, claiming that they had come “to share the stories of our next generation.”

“Before coming here, we asked young teens and 20s from around the world about their past two years and the world they find themselves in today,” they said.

“There have been times over the past two years where I too have felt baffled and confused, but we still hear people screaming, ‘Let’s go on living, let’s make the most of this moment,'” the singer Jin. “We cannot stand still in taking on new challenges when we are in the prime time of our life.”

Speaking about the pandemic, the group said it was “a time for us to cry.”

“We thought the world had stopped, but it continues to move forward,” they said. “Every choice we make is the start of change.”


BTS, the Korean pop sensation

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They noted that all members of the group had been vaccinated against COVID-19.

As the UN continues to tackle a deadly pandemic that still rages in many corners of the planet, leaders also appeared keen to move beyond COVID-19 as a global topic and revive other work. Guterres and Shahid both spoke about the need for the UN and its member states to re-commit to achieving the Sustainable Development Goals, and they both cited the pandemic as a factor hampering this work.

“It would be easy to lose hope. But we are not desperate. Or helpless. We have a path to recovery if we choose to take it,” Guterres said. “This SDG moment is about coming together to save our planet and each other.”

The new President of the General Assembly, meanwhile, said more needs to be done to meet development goals, and called on member states to spend not only money, but energy.

“Going forward, gaps in political will and resource commitment remain a common flaw in our resolve to advance the SDGs. This has to change, ”Shahid said.

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