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Brokerage firm Elara Securities plans an offer of nearly Cr60,000 for IPL Media Rights


IPL Media Rights Tender – Elara Securities predicts a value of Cr60,000: This forecast will be the music of the years of the BCCI. Brokerage firm Elara Securities has predicted that the value of Indian Premier League (IPL) media rights for the period 2023-28 could reach 60,000 Crore: Follow live updates from IPL Media Rights Tender with InsideSport.IN

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“Cricket could continue to enjoy such dominance in India, in the medium term, backed by big money-making properties such as the Indian Premier League (IPL). Thus, expect the IPL renewal to support the growth of media rights in India in the medium term,” Elara Securities said in a June 7 note.

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IPL media rights bidding: Brokerage firm Elara Securities expects ‘nearly Cr60,000 bid for IPL media rights’: check details

IPL Media Rights Bid: Brokerage firm Elara Securities plans bid of nearly Cr60,000 for IPL Media Rights: Check Details

The note came days after the conclusion of the 15th edition.

  • The base price for IPL digital rights is 33 Crore per game: The brokerage firm expects the digital rights to stream IPL matches to grab headlines as it expects a 100% premium over the current base. Brokerage Says Per-Game Digital Rights Value Can Exceed 65-66 CR
  • The base price for IPL broadcast rights is 49 Crore per game: Elara Securities expects a 40-50% increase in premiums for television rights. This means bidding between 65 and 70 Cr per game for the broadcast rights.
  • The brokerage firm expects 6% annualized revenue growth for the TV rights owner.
  • 35% annualized sales growth for the digital rights holder for IPL matches over the next five years.

“This in turn is expected to massively strengthen the Indian sports media rights market. And IPL’s share could increase from 54% currently to 74%, which testifies to its importance. » says Elara Securities.

Who are the POTENTIAL bidders for IPL media rights? Nearly a dozen parties have chosen the IPL Media Rights Tender. Among them, only 3-4 serious players will be in the fray.

Along with domestic players like Disney Star, Sony Network, Viacom Reliance, Zee Entertainment, trillion-dollar tech giants like Amazon, Apple, and Google have picked up bidding documents.

How will the auction take place? BCCI will not accept any physical offers from interested parties. The IPL Media Rights auction will be conducted via E-Auction conducted by M-Junction.

How does the electronic auction work? Bidders will start from the same BASE PRICE and in a PRE-DECIDED sequence in the first round.

Bidders will bid from their own premises and will only be able to view the HIGHEST BID on their respective screens. The names of the BIDDERS will not be FLASHED on the SCREENS.

Bidders will have 30 minutes to COUNTER and raise the BID. If within 30 minutes no one raises the BID, the HIGHEST BIDDING PARTY will be awarded the RIGHTS.

How long will the E-Auction last? The electronic auction will begin on June 12 but may continue for an unlimited number of days. The auction will continue until the HIGHEST BID and BIDDER are not met.

The auction will only end if the other parties for 30 MINUTES are not ready to raise the BID.

It should be noted that in the same format, the auction of the international media rights of the BCCI home matches was conducted. The auction lasted 3 days.


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