Britain delays ban on promotion of foods high in sugar

Band James Davey

LONDON, May 14 (Reuters)Britain will delay new rules banning multiple buy offers on foods and drinks high in fat, salt or sugar (HFSS) for a year, as the government said on Saturday it needed more long given the cost of living crisis.

The ban on offers, including “buy one, get one free” (BOGOF), “3 for 2” and restrictions on free soft drink refills, were due to come into effect in October.

His delay angered anti-obesity campaigners.

Economies around the world have been affected by higher-than-expected global energy and commodity prices, in part due to the war in Ukraine, driving up costs in supply chains that affect both businesses and consumers.

“Suspending restrictions on offers like buy one get one free will allow us to understand its impact on consumers in light of an unprecedented global economic situation,” said Public Health Minister Maggie Throup.

Britain’s Royal College of Physicians criticized the delay.

“This is incredibly disappointing and short-sighted, especially in light of the recent World Health Organization report showing that only in the United States is the level of obesity higher than ‘in Europe,’ said Professor Rachel Batterham, RCP’s special adviser on obesity.

The government has said new rules banning HFSS adverts on TV before 9 p.m. and paid adverts online will also be suspended for a year, meaning they won’t come into effect until January 2024.

This was attributed to a delay in the legislative process, as well as a “growing recognition that the industry needs more time to prepare”.

However, new rules limiting the location of HFSS foods in stores will be enforced as planned in October.

This will mean that less healthy products can no longer be promoted in the most visible places, such as checkouts, store entrances, aisle ends and their online equivalents.

(Reporting by James Davey; editing by Barbara Lewis)


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