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Virtual shopping tour at the Kunstmuseum Stuttgart

Stuttgart, 11.05.2021 Summer is fast approaching, and with it the latest trends for the most beautiful time of the year. “Shop the Look”, Breuninger’s new online format, presents the highlights of the season to launch a whole series of innovative digital events. This virtual shopping tour of the Kunstmuseum in Stuttgart is moderated by Rabea Schif and Lisa Banholzer, who showcase the latest trends and must-haves of the season and reveal their personal style tips.

Breuninger presents the new digital format “Shop the Look”

 | What is enterentertainment Tonight?

After the virtual launch with the “Digital Fashion Show” in March, the new online format “Breuninger Shop the Look” has now arrived. Selected feminine styles from high-end brands such as Isabel Marant Étoile, Ganni, Baum und Pferdgarten, Mrs & HUGS and exquisite accessories from Stand Studio, Tod’s and Chloé are presented in exciting looks and style variations.

A close partnership with the Kunstmuseum Stuttgart is once again required: the extraordinary spaces of this artistic destination have been chosen to present this exclusive digital format on May 11, 2021 at 7 p.m. A harmonious blend of architecture, major works of art and now the latest fashion trends come together here to create a one-of-a-kind urban atmosphere.

Art and fashion have always been a winning combination, not only as a platform for the virtual shopping tour, but now also as a successful symbiosis in the windows of the Breuninger flagship store in Stuttgart: Samples from WÄNDE | The WALLS exhibition is still visible here until May 30, 2021. Along with the joint staging of a theatrical event in situ by the Lokstoff! theater in the Breuninger car park and the digital fashion show in the Staatsgalerie Stuttgart museum, this is yet another visually stunning collaboration with regional creative artists.

All styles of the virtual shopping tour can be purchased on directly after the event, or of course during the event itself. Viewers can also communicate with Breuninger’s fashion experts using a chat function.

Breuninger Shop the look
May 11, 2021, 7 p.m.
Link to the fair:

E. Breuninger GmbH & Co.
The fashion and lifestyle company Breuninger was founded by Eduard Breuninger in 1881 and is today one of the leading multi-channel department stores in Europe. Over its 140 year history, Breuninger has set high standards in fashion, beauty and lifestyle with an exclusive selection of international designer brands and selected new brands. The online store launched in 2008 is one of the best performing online stores in the premium segment and is also available to customers in Austria and Switzerland. Besides impeccable style and a sense of trends, Breuninger is deeply customer-oriented: offers such as Special Service, in-house tailor-made workshop, Click & Collect and online reservations, in-store ordering service and shuttle service guarantee an extraordinary shopping experience, whether online or in person. Across Germany, this award-winning company operates eleven Breuninger department stores with more than 5,500 employees.


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