Shaving company Braun has come under fire in Britain for an advert featuring a trans model with surgical scars from a double mastectomy operation.
The ad featured a woman who identifies as a man shaving with Braun Series In Britain, guidelines from the Advertising Standards Authority (ASA) warn against the “glamorization” or “trivialization” of cosmetic surgery, according to the agency. Telegraph.
“Marketers should be careful not to trivialize the decision to have cosmetic surgery,” the ASA states in the social responsibility section of its website. “Procedures should always be presented as something that requires time and thought and should never be presented as ‘safe’, ‘easy’ or ‘risk-free’.
Maya Forstater, executive director of Sex Matters, called the ad “shockingly immoral.”
“Promoting the removal of healthy breast tissue is not only outrageously immoral, but also goes against advertising standards guidelines not to glorify or trivialize cosmetic surgery,” Forstater said. “The campaign perpetuates the terrible lie that women can become men if they have their breasts removed and take hormones. »
“Braun executives had to live under pretense if they think this campaign represents ‘inclusivity’. The reality is that Braun is now written into history as enabling social contagion and what will become one of the most notorious medical scandals,” Forstater added.
James Esses, co-founder of Thoughtful Therapists, also said the ad represents how private companies will casually advertise irreversible surgeries to gain revival points.
“Once again we find a private corporation willing to glorify irreversible surgery performed on women’s healthy breasts, in the pure pursuit of profit,” Esses said. “It is senseless, irresponsible, virtue signaling and has awakened capitalism to its most dangerous form.”
Razor company Gillette crossed the finish line in 2019 by featuring an ad in which a father teaches his transgender child how to shave.
“Gillette’s latest ad sympathetically shows a woman ‘transitioning’ to become a man with the help of men’s shaving products,” Breitbart News reported at the time. “This risky ad echoes the feminist campaign to blur the biological differences between men and women by suggesting that women can become men with the help of certain Gillette shaving products.”
Paul Roland Bois joins Breitbart News in 2021. He also led the award-winning feature filmEXEMPLUM, available for FREE on Youtube Or Tubi. A high-quality, ad-free stream can also be purchased at Google game Or Vimeo on demand. Follow him on Twitter @prolandfilms or Instagram @prolandfilms.