Brandon Sanderson Kickstarter is the greatest of all time


Portrait of American fantasy author Brandon Sanderson taken June 3, 2011.

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Prolific fantasy writer Brandon Sanderson’s publishing campaign is now the most funded project in Kickstarter history.

Sanderson, who was initially seeking $1 million to self-publish four novels he wrote during the pandemic, raised more than $20.8 million from 84,600 backers in just three days. The previous record holder was a smartwatch that generated $20.3 million in funds in 2015.

There are 27 days left until the end of Sanderson’s campaign.

“Everyone, I’m supposed to write fantasy worlds — not live in them,” Sanderson wrote to backers in a Kickstarter update Friday.

Sanderson is best known for creating the fictional universe of Cosmere, in which most of his novels take place. This includes the series “Mistborn” and “The Stormlight Archive”. He also helped complete the final three novels in Robert Jordan’s “Wheel of Time” book series, which was recently made into a TV series by Amazon.

The Kickstarter is offering backers four new novels, three of which are set in Cosmere, as digital e-books, audiobooks, or physical copies depending on their donation level. People who spend above a certain threshold will also receive eight monthly subscription boxes of items related to Sanderson’s work.

As the owner of a small book company named Dragonsteel Entertainment, Sanderson used the crowdfunding site as a way to raise enough funds to keep up with demand and to be able to offer a one-time subscription box service. year.

Part of the intrigue of this Kickstarter campaign is that Sanderson revealed very little about the plot of the four novels. He has managed to create enough influence in the industry through his previous works that backers don’t seem worried about the quality of the products they will receive. In fact, this secret seems to be part of the call.

“Who would have thought that a group of original stories could rival – and then topple – technological innovations and beloved gaming projects,” Sanderson wrote. “I’m appalled. And you did all of this without even knowing what you were getting, except that I promised you it was awesome.”

Correction: Brandon Sanderson’s book company is Dragonsteel Entertainment. A previous version of this story misspelled the name.


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