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Bite into the origin story of Flamin ‘Hot Cheetos


Bite into Flamin ‘Hot Cheetos’ origin story – CBS News

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For years, Richard Montanez sold his own American success story: while working as a janitor at a Frito-Lay factory in California, he cold-called the company CEO to pitch the snack food hit Flamin’ Hot Cheetos. There’s just one problem: Flamin’ Hot Cheetos were already on store shelves. Montanez talks with correspondent Lee Cowan about how this snack food creation story has become as messy as the chips’ orange coating.

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