Bill Belichick’s NFL media plans for 2024: ‘Manningcast,’ a book deal and possibly a podcast

The famously concise Bill Belichick is about to become Mr. Media.

In his transition from the sidelines, Belichick, the longtime New England Patriots coach, will earn millions from an expected recurring role with the Manning brothers on TV’s “Monday Night Football with Peyton and Eli.” ESPN, a book deal, a potential football show and perhaps a podcast, executives briefed on his plans said Athleticism.

Belichick will begin his post-Patriots career Thursday with the NFL Draft, when he joins “The Pat McAfee Show” as an analyst. McAfee said publicly in February that he would like to have Belichick on his show once a week during the season, so expanding his role at McAfee after Thursday also seems possible. Most of McAfee’s three-hour show also airs on ESPN.

As Belichick’s full plans become clearer, the exact amount he will earn is unknown, but it will be in the millions, according to people briefed on his current and planned deals. Progress on his book deal is expected to be in the seven figures, according to media executives and publishing sources briefed on his negotiations.

Having finished his nearly quarter-century run in New England with six Super Bowl rings, Belichick, 71, is a sought-after media personality. He made it clear in meetings with network executives that he did not want to have a regular weekly desk job on any of the NFL preview shows.


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Although a deal with Peyton Manning’s Omaha Productions is not yet fully finalized, it is moving in that direction. The “Manningcast” was on ESPN networks for 10 of the network’s 25 games last season.

Belichick wouldn’t be in every game but would appear fairly regularly throughout the season, which would be a new wrinkle for the series. During its first three years, guests appeared once during a season. This would be an audible for Omaha, as it would set segments to hear Belichick with the Mannings over multiple games.

The Manning-Belichick arrangement added intrigue because of the long-standing on-field rivalry between the Mannings and Tom Brady, who enjoyed most of his success under Belichick’s tutelage in New England.

Athleticism first reported in early March that Manning was pursuing Belichick for a role in his company. Last week, ESPN reported that Belichick was expected to sign a deal with Omaha Productions, but did not specify a role. Omaha Productions serves in part as an arm of ESPN.

Oddly enough, Belichick could also be part of an undetermined football show with Omaha. Belichick discussed creating a podcast with different platforms. End of March, Athleticism reported that Belichick was writing a book that ESPN said would focus on leadership.

It’s obvious that Belichick wants to lead again and return to coaching. His 333 all-time wins as an NFL head coach places him just 14 behind Don Shula. In a year, he could be on the sidelines again. In the meantime, Belichick is poised to become Mr. Media, starting with Thursday’s draft with McAfee on ESPN+, YouTube and TikTok.

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