Ben & Jerry’s tells court Unilever could undermine its social mission

Ben & Jerry’s board members called on the parent company on Monday Unilever PLC will be blocked from transferring the ice cream maker’s assets to a local licensee in Israel, saying the brand’s products could be used to oppose social issues it supports.

Lawyers representing independent members of Ben & Jerry’s board of directors made the comments during a court hearing over their request last month to block Unilever’s sale of the brand’s business in Israel, a unusual case of a brand attacking its owner.


Wj

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