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Beaumanoir in exclusive negotiations to take over Caroll – Economy


Less than a year after the takeover of La Halle, the group from Saint-Malo Beaumanoir has entered into “exclusive negotiations” with Vivarte to buy the women’s clothing brand Caroll, which has some 1,200 employees in 12 countries. The buyout plan provides for the takeover of the brand’s 480 outlets and 1,000 employees, specifies the Breton group.

The project “was submitted to the employee representative bodies today,” said Vivarte and Beaumanoir in a press release released on Thursday. If it is accepted by them and validated by the competent authorities, the operation should be “carried out in the third quarter” 2021.

“Caroll is indeed a very beautiful brand”

“This proposed acquisition of Caroll by the Beaumanoir Group resonates in a very particular way for me. Caroll is indeed a very beautiful brand, which has always aroused my admiration having been franchised of several stores for years. I will be very happy to integrate this brand into the Group’s brand portfolio and continue to promote it in France and internationally ”, explains Roland Beaumanoir, CEO of the eponymous group.

If the recovery is confirmed, it would be a new stage in the development of Beaumanoir, which claims a 2019 turnover of one billion euros and more than 12,000 employees around the world, around the brands Cache Cache, Morgan , Bonobo, Bréal, La Halle… “Companies are not worth much anymore, the market is down. In textiles, consumption will continue to decline. The time has come for concentrations ”, explained, in May 2020, the CEO.

For its part, the Vivarte group is engaged in a wave of disposals. Since 2016, the group has sold La Halle, André, Kookaï, Naf-Naf, Chevignon, Pataugas, Besson, and San Marina. Today it still has the Minelli sign, which was on sale for a while before being withdrawn for lack of a buyer …

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